September 28, 2023
SALIFE Absolute Best Awards

Brand South Australia joins the Absolute Best Awards

Just announced, the SALIFE Absolute Best Awards have a new presenting partner in Brand SA, with chairperson Jane Jeffreys saying the agency is looking forward to celebrating our best.

The custodian of South Australia’s state brand has joined the SALIFE Absolute Best Awards as a presenting partner and sponsor of a new award category.

Brand SA advisory board chair Jane Jeffreys AM says the partnership is a natural association for both.

“We are thrilled that Brand SA is the presenting partner of the 2023 SA Absolute Best Awards,” Jeffreys says.

“There’s no better fit for Brand SA than an awards program celebrating the absolute best that South Australia has to offer.”

Re-established last year as an election commitment by the State Government, Brand SA is now part of the Department for Trade and Investment with a remit to promote the state interstate and overseas, as well as locally.

Brand SA is supported by an advisory board, led by Jane Jeffreys, and comprising food entrepreneur Callum Hann, presenter Rebecca Morse, director of Pwerle Aboriginal Art Gallery and artist Jade Torres, Never Never Distilling Co cofounder George Georgiadis and Foodland Supermarkets Australia CEO Franklin dos Santos.

The agency currently has a Buy SA. For SA. campaign running in the local market, encouraging consumers to look for the state brand to support local business and economy.

Awareness of the brand within South Australia is almost universal at 97 per cent, and Brand SA has ambitions to enhance the appeal of our state beyond our borders, as a place to live, work, visit, learn and invest. This focus on promoting the state aligns well with the SALIFE Absolute Best Awards, which celebrate exceptional South Australian businesses and individuals across more than a dozen categories.

“Our state is home to so many quality businesses, products, people and experiences,” Jeffreys says.

“We look forward to celebrating the best of them through these awards.”

Brand SA will also present the new South Australian Brand of the Year Award, and Jeffreys encourages people to promote those who they feel are worthy of the award.

“With one week to go, we invite South Australians to nominate brands and businesses that demonstrate quality, innovation, creativity or sustainability and illicit pride in our community,” she says.

Nominations for the SALIFE Absolute Best Awards have been extended until Saturday, October 7 2023.

Nominate a South Australian business or person here.